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Are conferences really worth the hundreds or even thousands of dollars it takes for you to invest to go to them?

I mean, there’s the price of the ticket alone, then whether you need to fly to it, drive to it, get the hotel, it all starts adding up. So is it worth it for you to put the money in to go to these conferences? I’m gonna share with you my honest opinion coming up.

Hi, welcome back. If you are new here, my name is Trena, and today I’m talking about conferences. And in this online world there are a lot of options, from Social Media Marketing World, to VidCon.

There’s just a lot of options. So is it really worth it? So I’ve gone to a few bigger-name conferences, and I’ve also gone to a few smaller conferences. Most recently, in June, I went to the Creative At Heart conference.

This conference is for creative business owners like photographers, wedding planners, social media planners, those types of businesses, and it’s predominantly female-based. This conference was in North Carolina, so it was drivable for me.

It took me about six-ish hours to drive to it, and it’s ran by the amazing Kat Schmoyer. She actually started this Creative At Heart community and the conference because she was lonely being an entrepreneur, which so many of us can relate to.

So the ticket to this conference was a couple hundred dollars and then the hotel stay and the food to pay for. So it was quite an investment for me. And I was going on vacation the week before so there was a lot of things going on.

So why did I decide to go to this particular conference? Last year I had a sprint of conferences I actually attended. So I was at a conference in August, September, October and November. I’ve been to some of those big conferences and I was at some smaller conferences.

Creative At Heart was one that I went to last November. And the reason why I decided to come back was because of my experience in November. Running a business as a female is a totally different journey.

We have different things that we struggle with like the confidence, the imposter syndrome, let alone trying to juggle mom life and trying not to feel guilty about working on our business while sending kids to daycare.

So I felt Creative At Heart was going to be a great place for me to connect with similar women. And that’s exactly what it was. And that’s it’s convinced me to come back in June. Some of the biggest takeaways that I got in June that I didn’t necessarily see clearly back in November was the friendships.

So there were some friends that I had met back in November, we had touched based a little bit between then and now, but at Creative At Heart we were able to dig deeper into these friendships. Which allowed us to have amazing dinner dates, great talks about our business and the struggles that we are having.

So you don’t feel so alone because there are other people out there that feel the same way you do when you’re posting to Instagram or creating video content.

There are other people out there that feel the same way. Creative At Heart allowed me to connect with these women that I probably wouldn’t meet had I gone to some bigger conferences that are really scary like Social Media Marketing World, and VidCon, there are a lot of people at those bigger conferences but Creative At Heart just had around 150 people. So it was that more intimate feeling that wasn’t so intimidating walking into a massive auditorium of hundreds of people.

Here you could just walk in, it felt pretty comfy and cozy with 150 people. I’m gonna swipe some of these photos from the actual Creative At Heart photographer and I’m gonna link her and credit her down below because I literally took no photos. I’ll post a few of the photos that I took but I took the time while I was there to just be present. To not worry about posting on social media, to not worry about getting the Instagram post.

And it absolutely was worth it because those friends that I had touched based with back in November, I was able to build deeper relationships with them this time around. Like I said we some great dinner dates. We had some amazing late-night talks in the hotel room.

We were all on the same floor, so we were able to just hang out on each other’s bed and talk about life, about business. We were able to start strategizing with each other and we were able to have different perspectives on our business that as yourself, get so zoned in on your business that you can’t see from the outside.

And having these new friends who think like you and know what you’re working with and know what you’re struggling with are able to give you such amazing feedback that it totally changes your perspective on how to do your business. And that you are making a difference because again, it is lonely sitting in this room, from 6 a.m. to 5 p.m. every single day.

But to see the actual people who are consuming your content, who are taking your advice and then they’re giving you advice to help, totally makes every single cry, every single pint of ice cream that you eat, every single glass of wine you drink, worth it. The second key takeaway that I got was, invest in it. Invest the money to go there.

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